At the age of twelve, Nico and Marvin stood on the pitch together for the first time - two boys from Zurich, united by the same passion: sport, progress, getting better. Even then it was clear: the same energy, the same ambition, the same vision.

Over the years, friendship turned into a shared mission. In January 2025, after an intensive 100-kilometer run, the moment had come: We wanted more. Not just to train - but to create something. Something that would keep up with us. A brand that lives performance - in training and in everyday life - and inspires people to be more driven and lead a healthier lifestyle.

From the first sketches at the beginning of 2025 to the foundation in March, we worked towards one goal: the drop on December 12. We tested fabrics, refined cuts, sharpened details - until the final essential was ready.

September 2025: Samples released, production started. Then full concentration on the launch: studio set up, campaigns shot, store completed. Marketing in flow - pre-launch list, mail & WhatsApp, meta ads, creator seeding, reels, retargeting.

Everything leads to one moment: 12.12 - Athlix goes live.